How we use your answers

AI Accelerator welcome & exit forms · Last updated 21 July 2026

This notice explains what we collect when you fill in the welcome form (before your AI Accelerator experience) or the exit form (afterwards), why we collect it, how long we keep it, who processes it for us, and the rights you have. It covers only these forms — it is separate from the AI Accelerator Learn Platform's own privacy notice.

1. Who we are

These forms are provided by AI Accelerator Limited (“we”, “us”), a company registered in England & Wales (company no. 14725861), registered office 2 Appleby Yard, Soames Walk, Design District, London SE10 0BJ. For the information you submit through these forms, AI Accelerator Limited is the data controller.

If you are attending through your employer or another organisation, that organisation may also hold this information as part of its own records; you can raise a data request with either us or them.

2. What we collect and why

We collect only what we need to prepare for your experience, tailor it to you, and understand its impact. Some fields are required — your name, email, organisation, and the three AI self-ratings (knowledge, confidence, and how often you use AI) — and the rest are optional.

Data	Examples	Why we hold it
Your details	Name, email, phone (optional), organisation, your role	To identify you, contact you about your experience, and understand your context
Where you are with AI	Self-rated AI knowledge, confidence, and how often you use AI	To tailor the experience to your starting point and, comparing welcome to exit, to measure how far you've come
Your context & interests (welcome)	Tools you've used, whether they're paid for, use cases, your “holy grail”, key questions, areas of interest	To shape the content around what's useful to you
Your feedback (exit)	Star rating, what you liked, what could be better, whether you'd recommend us, any other comments	To improve the AI Accelerator experience
Support needs (welcome)	Any special learning requirements you choose to tell us	To make reasonable adjustments so you can take part fully

We do not sell your data, we do not use it for advertising, and we do not use it to train AI models.

3. Sensitive information (special category data)

The special learning requirements field is optional. If you choose to tell us about a health condition, a disability, a dietary need or similar, that is “special category” data under the UK GDPR. We use it only to make reasonable adjustments for your participation, we process it on the basis of your explicit consent (given by choosing to enter it), and we delete it automatically 12 months after you submit the form — see §6. You can ask us to remove it sooner at any time. Please share only what you're comfortable sharing.

4. Lawful basis

Under the UK GDPR we rely on:

Consent — you choose to complete the form and submit your answers. You can withdraw your consent at any time (see §7); this does not affect anything we did before you withdrew.
Legitimate interests — to understand and improve the AI Accelerator experience, using your responses in aggregate wherever possible; and to keep your business contact details on record so we can stay in touch with you about our work (see §6). You can object to that at any time and we will remove you.
Explicit consent — for any special category information you volunteer in the support-needs field (see §3).

5. Who processes it for us

We run these forms using a small number of vetted providers, each bound by a data-processing agreement:

Provider	Role	Data location
Supabase	Stores your form responses (database & hosting)	EU (eu-west-3, France)
Vercel	Serves the form pages and receives your submission	US-based, global edge network
Slack	Notifies our team that you have submitted a form, so we can act on it. The message carries your name, organisation, role, email address and the three AI self-ratings. It does not carry your free-text answers or anything you write in the support-needs field	US-based
Resend	Sends you the confirmation email that repeats your answers back to you. That email contains everything you submitted, including the support-needs field if you filled it in	US company; email processing in the EU (Ireland)

Your responses are stored in the EU. Where a provider processes data outside the UK/EU, the transfer is covered by appropriate safeguards (the UK International Data Transfer Agreement / Addendum, or Standard Contractual Clauses).

6. How long we keep it

Your contact and business details — name, email, phone, organisation, role — and your answers about where you are with AI become part of our customer records, and we keep them for as long as we may reasonably want to stay in touch with you about our work. We rely on legitimate interests for that (see §4), and you can object at any time.

Ask us and we will delete you. Email hello@aiaccelerator.uk and we will remove your details from our records and confirm when it is done. You do not have to give a reason, and it does not affect anything else.

Anything sensitive you tell us goes sooner, whether you ask or not.

The support-needs field exists so we can make adjustments for a specific session. Once that has happened it has no further use to us, so we delete what you wrote there 12 months after you submitted the form, automatically. That is separate from the rest of your record, which stays. You do not have to do anything, and you can of course ask us to remove it sooner.

7. Your rights

You have the right to:

Access the information we hold about you, and receive a copy.
Rectify anything that is wrong or incomplete.
Erasure of your responses (“right to be forgotten”).
Portability — receive your responses in a structured, machine-readable format.
Restrict or object to our use of your responses.
Withdraw consent at any time, including for any sensitive information you shared.

There is no fee to exercise your rights. Contact hello@aiaccelerator.uk and we'll respond within one month.

If you're unhappy with how we handle your information, please tell us first so we can put it right. You can also complain to the UK regulator:

Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113 · ico.org.uk

8. Security

Your responses are encrypted in transit and at rest and held in the EU. Access is restricted to authorised AI Accelerator staff, protected by multi-factor authentication, and the form itself cannot read back other people's submissions. AI Accelerator Limited holds Cyber Essentials Plus certification, an independently audited UK government-backed scheme.

9. Cookies & storage

These forms set no cookies and use no advertising or tracking. We load a web font from Google Fonts to display the page. Nothing you type is stored on your device by us.

10. Changes and contact

We'll update this notice if these forms change, and post the current version here. Questions or requests: hello@aiaccelerator.uk.

AI Accelerator Limited · 2 Appleby Yard, Soames Walk, Design District, London SE10 0BJ · Registered in England & Wales, company no. 14725861.